Privacy Policy Last updated: 27.09.2024 About this Privacy Notice Finlayer AI Limited (“Finlayer AI”, “we”, “us”, or “our”) is registered in England and Wales under company number 15072849 with its registered office at Allitsen Road, London, England, NW8 7AX. We respect your right to privacy and are committed to protecting the privacy and security of your personal information. This Privacy Notice explains who we are, how we collect, share, and use personal information about you, and how you can exercise your privacy rights. If you have any questions or concerns about our use of your personal information, please contact us using the contact details provided at the end of this Privacy Notice. This notice applies to any clients, prospective clients, or individuals who enquire about our services or use our website, which may include submitting forms, making inquiries, or engaging with us directly by phone or email. 1. What Does Finlayer AI Do? Finlayer AI provides a platform that enables businesses to develop mobile applications using AI-powered no-code tools. For more information about Finlayer AI and our services, please visit our website at https://finlayer.ai/ 2. Data Protection Principles We comply with UK data protection laws, which require that personal information we hold about you must be: • Used lawfully, fairly, and transparently. • Collected for legitimate purposes that we clearly explain and not used in a way incompatible with those purposes. • Relevant and limited to what is necessary for those purposes. • Accurate and kept up to date. • Kept only as long as necessary for the purposes we have explained. • Kept securely. 3. What Personal Information Do We Collect and Why? Personal data, or personal information, refers to any information about an individual from which they can be identified. It does not include data where the identity has been removed (anonymous data). A. Information You Provide Voluntarily We collect personal information you provide directly to us, such as when you: • Register for an account. • Use our AI-based design review tool. • Make inquiries or contact us via forms or email. The types of personal information we collect include: • Name, email address, phone number. • Details about your role or organization. • Any content uploaded for evaluation in the design review tool (such as screenshots or images). B. Information We Obtain from Third-Party Sources Occasionally, we may receive personal information about you from third parties, such as business partners or analytics providers. We only collect this information where those third parties have either obtained your consent or are otherwise legally permitted to disclose your personal information. C. Information We Collect from Your Activities We collect information automatically about how you interact with our website, including: • Usage data such as IP addresses, browser type, and interaction with our pages. • Cookies and other tracking technologies to monitor website performance and user behaviour. For more information, please see our Cookie Policy section below. 4. Purposes for Processing Personal Data We process your personal data for the following purposes, based on the legal justifications described below: Purpose Lawful Basis To register you as a new client or user Legitimate interest To manage payments, fees, or charges (once implemented) Legitimate interest or performance of a contract To communicate with you about updates or service changes Legitimate interest or legal obligation To provide our AI-powered design review services Performance of a contract To carry out analytics and improve our website and services Legitimate interest To send marketing communications where you have opted in Consent 5. Who Will Your Information Be Shared With? We may share your personal information with the following third parties: • Service Providers: Companies that provide services such as website hosting, analytics, and customer support. • Legal Authorities: If required to comply with applicable law, regulation, or a legal request, we may share data with courts or regulatory bodies. • Business Transactions: In the event of a merger, acquisition, or asset sale, personal data may be transferred to the relevant buyer. We will not sell your personal data to third parties. 6. How Does Finlayer AI Keep My Information Secure? We take appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or disclosure. However, while we take these steps to secure your personal data, the transmission of information via the internet is not completely secure, and we cannot guarantee the security of your data transmitted to or from our website. 7. International Data Transfers Your personal data may be transferred to and processed in countries other than the country where you reside. These countries may have data protection laws that differ from those in your country. Finlayer AI ensures that such data transfers comply with applicable data protection laws, including the use of Standard Contractual Clauses approved by the UK government where appropriate. 8. Data Retention We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Notice, unless a longer retention period is required or permitted by law. When we no longer need your personal data, we will either delete or anonymize it. 9. Your Data Protection Rights You have the following rights regarding your personal data: • Access: Request a copy of the personal data we hold about you. • Correction: Request that we correct inaccurate or incomplete data. • Erasure: Request the deletion of your data where it is no longer necessary for the purposes for which it was collected. • Restriction: Request the restriction of processing your personal data in certain circumstances. • Objection: Object to the processing of your data based on legitimate interests. • Portability: Request that your personal data be transferred to you or a third party. If you would like to exercise any of these rights, please contact us using the details provided below. We will respond to your request in accordance with applicable data protection laws. 10. Cookie Policy A. What Are Cookies? Cookies are small text files that are placed on your device (such as a computer or smartphone) when you visit a website. Cookies allow websites to recognize your device, store preferences, and enhance your browsing experience. B. How Do We Use Cookies? We use cookies for a variety of purposes, including: • Essential Cookies: These cookies are necessary to provide you with services available through our website and to use some of its features, such as access to secure areas. • Performance and Analytics Cookies: These cookies collect information about how visitors use our website, such as which pages are visited most often. This information helps us improve the website’s performance and user experience. • Functionality Cookies: These cookies allow us to remember choices you make when you use our website, such as your language preferences. The purpose of these cookies is to provide you with a more personalized experience. • Targeting/Advertising Cookies: These cookies track your browsing habits to deliver ads that are more relevant to you. These cookies may be placed by third-party advertising networks. C. Types of Cookies We Use Type of Cookie Purpose Essential Cookies Necessary for the operation of our website, such as managing login sessions or security. Analytics Cookies Help us understand how visitors interact with our website, enabling us to improve our services. Functionality Cookies Used to remember your preferences and enhance the personalization of our content and services. Advertising Cookies Used to deliver advertisements more relevant to you and your interests. D. Third-Party Cookies Some cookies on our website may be set by third-party service providers, including: • Google Analytics: Helps us understand website traffic and visitor behaviour. • Microsoft Clarity: Provides insights into user interactions on our website, including session replays, heatmaps, and other behavioural analytics. • Apollo: Used for sales engagement and managing customer relationship data. These third parties may use cookies in accordance with their own privacy policies. E. How Can You Control Cookies? You have the right to accept or reject cookies when you visit our website. You can manage your cookie preferences through the cookie consent banner displayed when you first visit our website. Additionally, you can modify your browser settings to control cookies. Most browsers allow you to: • View the cookies that are currently stored on your device. • Block cookies from all or specific websites. • Delete all or specific cookies. Please note that disabling cookies may affect your ability to use certain parts of our website. F. Your Cookie Preferences You can change your cookie preferences at any time by revisiting the cookie banner on our website or adjusting your browser settings. For more information on how to manage or delete cookies, visit www.aboutcookies.org or consult your browser’s help documentation. G. Updates to This Cookie Policy We may update this Cookie Policy from time to time to reflect changes in the use of cookies on our website. We encourage you to review this policy periodically to stay informed about our use of cookies. 11. Third-Party Websites Our website may contain links to third-party websites. We do not control these websites and are not responsible for their privacy policies or practices. We encourage you to review the privacy notices of any third-party websites you visit. 12. Updates to This Privacy Notice We may update this Privacy Notice from time to time to reflect changes in our practices or legal requirements. The updated version will be indicated by an updated “last updated” date, and the changes will take effect as soon as the updated Privacy Notice is accessible. We encourage you to review this Privacy Notice periodically. 13. How to Contact Us If you have any questions, concerns, or requests regarding this Privacy Notice or your personal data, or if you wish to exercise any of your data protection rights, you can contact us via the following details: Goksenin Korkmaz policies@finlayer.ai Finlayer LTD Allitsen Road, London, England, NW8 7AX